Being a Market Facilitator: A Guide to Staff Roles and Capacities with Staff Capacity Role Cards

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Colleen Duncan; Brian Magee
Date Published:
October 1, 2011
USAID Contribution

A Guide to Staff Roles & Capacities

The market facilitation approach is different from traditional development approaches, so good market facilitation requires that staff take on new roles. This guide both describes the roles that market facilitators must play, and details the progression of competence in the roles of a market facilitator. This guide is for managers and field staff of market facilitation projects. It can be used by managers to assess staff performance and plan training workshops, and by field staff to assess their own performance and set goals for improvement.


Staff Capacity Cards

These cards depict the different roles or ‘hats’ that a market facilitator is required to play when implementing a value chain development project. They are designed to be a visual reminder of the key ideas and important questions that staff should be asking themselves or their actors during market facilitation. The cards highlight the roles of communicator, relationship builder, systems analyst, coach and innovator, as well as the key foundational attitudes and capacities good market facilitators should have.