MEASURE Evaluation will present preliminary findings from a research study entitled Measuring Impact Qualitatively. The impetus for the study came largely from recognition that impact evaluations are increasingly a priority for USAID and other donors. The general goal for impact evaluations is to map causal relationships, measure change over time, and attribute that change. With such a goal, impact becomes largely a quantitative metric to compare projects and their intended outcomes as they relate to broader objectives around sustainable economic and social development. More often than not, less emphasis is placed on considering impact in qualitative terms—that is, through the perspectives of individual beneficiaries, their specific experiences, and how those experiences might have changed over time. Such a focus can be important in accounting for the ways “impact” is a subjective concept.