Measuring the Impact of Stories and Storytelling

Stories are vitally important to global health efforts. A personal story or anecdote can help communicate critical knowledge, serve as a means to connect people to services, and promote learning and engagement. Frequently, the impact of storytelling is measured in qualitative ways, through quotes and testimonials, or with vanity statistics, such as impressions and views. In fact, you can measure storytelling in a rigorous way, generating quantitative data to help you communicate storytelling’s value.

In this webinar, you will learn about a new methodology for measuring the impact of storytelling. Researchers from the Knowledge for Health (K4Health) Project will share findings from a recent evaluation of Family Planning Voices, a global storytelling initiative led by Family Planning 2020 and K4Health, and reflect on their innovative evaluation approach.

Opening remarks

Tamar Abrams is Family Planning 2020’s Communications Director and brings more than 30 years of communications experience, with a focus on domestic women’s health for the first 15 years and global women’s health for the past 15, to the Secretariat. She has worked on staff for organizations including Planned Parenthood Federation of America, Population Action International, and Pink Ribbon Red Ribbon. Tamar has also spent many years as a strategic communications consultant, providing both strategy and implementation for clients ranging from Women Deliver to the Robert Wood Johnson Foundation and the Global Fund for Children.

Presenters

Rupali Limaye, PhD, MPH, MA, is a full-time faculty member in the Department of International Health at the Johns Hopkins Bloomberg School of Public Health, and brings more than 15 years of global health research and program experience. She served as the K4Health Research Director at the Johns Hopkins Center for Communication Programs and currently serves as a Co-Investigator on grants examining vaccine hesitancy, increasing demand for immunization, and increasing demand for HIV/AIDS and family planning services. She received her PhD from the Johns Hopkins Bloomberg School of Public Health, and holds an MA in international affairs and an MPH in global health.

Anne Ballard Sara is a Program Officer II at the Johns Hopkins Center for Communication Programs. As a member of the K4Health team, Anne supports KM research activities, field programs, and communications. Her background in public health includes behavior change communication, family planning, women’s empowerment, and research. Anne served as a health volunteer in the Peace Corps in Guatemala and holds a Master of Public Health from George Washington University.