What We Learned From Hosting an Inaugural Event During COVID-19: Lessons From MOMENTUM's Virtual Share Fair
The COVID-19 pandemic has fundamentally changed the way we work. Project staff and stakeholders from across the globe can now convene virtually “in the same room”. But this new reality requires a unique way of planning and implementing to ensure gatherings remain valuable and achieve their goals.
In July 2021, the USAID-funded MOMENTUM project—a suite of six awards designed to improve maternal, newborn, and child health, voluntary family planning, and reproductive health (MNCH/FP/RH) services globally—held its first-ever virtual Share Fair.
The mini-conference, hosted via the Hopin platform, ran for two hours each morning from Monday to Wednesday over two weeks. The event featured 44, 25-minute sessions, where more than 300 participants from 36 countries and nearly 30 organizations shared data, insights, tools, and resources. The Share Fair also helped identify opportunities for coordination and collaboration and fostered a sense of connectedness among colleagues.
The following lessons learned from the event may be useful to other networks, projects, or groups aiming to promote meaningful knowledge exchange and collaboration among a diverse set of participants in a virtual environment:
2. Be realistic about how much time people can commit: While we selected an event format intended to limit interference with workday commitments,
3. Find creative ways to signify the event’s importance: We created visually compelling event branding for a range of promotional and resource materials, including our event flyer, agenda, and teaser video. The branding gave the event an exciting, polished feel and distinguished it from a generic meeting. We also recruited colleagues across the MOMENTUM awards and USAID, including senior leadership, to promote the event via email and other channels using pre-drafted messaging. Together, these approaches helped raise the event’s profile and signaled to staff
6. Invest in translation services: As was the case with the Share Fair, global health events are often English-centric, making it difficult for presenters and participants who are not fluent in English to engage fully. To reach a broader audience, consider investing time and resources in translating key promotional and technical materials, advertising the event’s language options to motivate attendance, and offering live sessions in multiple languages. In our case, we learned that more Share Fair resources and sessions should have been available in French. While the quality varies, note that some meeting platforms offer translation options, ranging from no-cost, caption translation (such as Google Meets) to integrated interpretation at a cost (such as GoToMeeting and Zoom).
7. Be open to adapting in real time: No matter how well you plan your event, some things won’t work as intended. To ensure success, be flexible and don’t be afraid to make changes in real time or mid-event. We revised our staffing plan to reflect realistic support needs, shifted how we shared messages via the event chat to increase visibility and engagement, and started using PowerPoint’s translation function mid-event to enable better participation by Francophone staff. To help identify needed pivots, you can set up short daily debrief meetings or an online chat where event organizers can easily share ongoing challenges and insights.
9. Take time to reflect and assess what did and didn’t work: After concluding an event, it’s tempting to check the box and move on to the next activity. But it’s important to take the time to assess what worked and what didn’t so that lessons can be applied in the future. Remember to get feedback from participants, presenters, and organizers. You can use short, in-session surveys, post-event surveys, and after-action reviews like we did to gather quantitative and qualitative information on whether key objectives were met and suggestions for improving content and processes in the future. Remember to share key lessons with others, for example, through a blog like this one, so they can learn and adapt their own initiatives.
Overall, the 2021 Share Fair was successful in providing a way for participants to showcase their work, learn from each other, identify useful resources and opportunities for collaboration, and feel connected to others across the suite of MOMENTUM awards. We plan to apply the lessons learned to improve our future knowledge-exchange events.
Like these tips or have others to share? Let us know in the comments and share this blog with your colleagues to spread the word about these insights!
About the Authors
This blog was developed by the core team from MOMENTUM Knowledge Accelerator responsible for planning and hosting the Share Fair:
- Francesca Alvarez, Senior Program Coordinator
- Sarah Trautwein, graduate student at London School of Economics and Political Science, former Program Assistant
- Maia Johnstone, Policy Advisor
- Reshma Naik, Senior Director for Knowledge Management