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Community Contribution

Generating Evidence for better Informed Decision: Women’s Financial

Published
Organization(s)
Authors
Hend Hassan, Basma Ghanem, Hadeer Arafa
Description

The Women’s Economic and Social Empowerment Program is a five-year program funded by USAID and implemented by Pathfinder International. The Program is designed to engage, leverage, and partner with the private sector as well as public social service initiatives to encourage women’s participation in the workforce; generate demand for financial services; promote tailored, market-based solutions to women’s economic empowerment; and strengthen Violence Against Women (VAW) prevention such that women become more economically and socially resilient.

Financial inclusion is one of the main pillars within the WESEP project. In order to enhance the awareness of financial inclusion and financial services among female workers, the project has implemented a peer-to-peer knowledge transfer model.

To evaluate the effectiveness of the Peer-to-Peer FL approach, a comprehensive study was conducted to assess its success rate in achieving the desired outcome of increasing financial literacy knowledge among female workers. The findings are crucial for the project's team as they serve as a guide for determining the next steps. Based on the results, the team can decide whether to expand the model or to suspend its implementation and propose alterations.

The assessment revealed that the peer-to-peer model did not effectively instate the desired financial literacy knowledge.  This mandated the necessity of exploring an alternative modality to improve the impact of the program. The Program team utilized these results to reassess the approach and make informed decisions on how to proceed, to ensure that the objectives of increasing financial literacy among female workers are met effectively and efficiently.

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