Realigning Strategy to Respond to Market Realities: Agricultural Inputs Uganda
In June 2015, the USAID/Uganda Feed the Future Agricultural Inputs Activity was reaching its midway point, and the team commissioned a Strategic Assessment to determine if the Activity was on track towards achieving transformational change in the agro-inputs system. The Strategic Assessment found that the Activity’s efforts to promote adoption of new business practices was not reaching a critical mass, largely as a result of a poor competitive environment. This meant that the Activity needed to reconfigure its theory of change; the challenge then became to translate this new theory of change into the right strategy, tactics, and organization to achieve the desired improvement in the market system. This submission describes how the team has met this challenge to date. Key points included participatory development of new work plans, iterative engagement with experienced practitioners, redefinition of M&E data to gauge performance, and a refined understanding of how change takes place in a market system.
This case study was submitted as part of USAID's CLA Case Competition, held in August 2015. This collection of examples illustrate the diversity of ways collaborating, learning, and adapting approaches are being operationalized in the field. To view more CLA cases like this one, visit the CLA Case Competition page.